FREELANCE FRONTEND WEB DESIGNER / UX/UI

2010 – Present
Independent professional specializing in FrontEnd Web Design and UX/UI, creating accessible, responsive, and user-centered digital solutions for clients across diverse industries. By combining usability principles, accessibility standards (WCAG), and design consistency, I build intuitive, performant, and aesthetically strong interfaces.

• Design and development of responsive websites with a strong emphasis on usability, accessibility (WCAG 2.1 AA), and user-centered experiences.
• Creation of pixel-perfect interfaces using HTML5, CSS3, semantic markup, and FrontEnd best practices.
• Development of WordPress-based solutions using visual builders such as Elementor, ensuring visual consistency, maintainability, and clean structure.
• Technical SEO implementation: schema, metadata, OG tags, robots, sitemaps, performance optimization, and Core Web Vitals improvements.
• WooCommerce integrations (TiloPay, SINPE Móvil, offline payments), designing accessible and frictionless checkout flows.
• Development of catalog structures using CPTs, ACF/CFM, and scalable FrontEnd-friendly information architectures.
• WordPress + LMS/Moodle integrations, including enrollment automation and accessible online learning experiences.
• Accessibility audits using WAVE, Lighthouse, and PageSpeed, documenting improvements and ensuring compliance.
• Creation of wireframes, prototypes, and user flows in Figma, applying UX principles and visual consistency.

Consistently aligned with purpose-driven design, detail-oriented execution, clear communication, and high-quality deliverables.

PROJECT MANAGER, LEAD & SENIOR WORDPRESS DEVELOPER, UX/UI & SENIOR DESIGNER

Hosting506 / Jan 2021 – Mar 2025

As a Project Manager, Graphic Designer Lead, and Senior WordPress Developer, I oversee and lead multifaceted projects, ensuring seamless coordination between design, development, and client requirements. My role extends beyond technical execution to strategic project management, where I leverage my skills to drive successful outcomes.

Graphic Designer Lead & Senior WordPress Developer: In my capacity as a Graphic Designer Lead and Senior WordPress Developer, I bring creative vision to life by designing and implementing visually compelling and functional websites. My responsibilities encompass both front-end and back-end development, including the integration of WordPress themes, plugins, and security updates.

Project Management Responsibilities:

• Collaborate with clients to define project goals, scope, and design preferences.
• Develop comprehensive project plans, outlining timelines, milestones, and resource requirements.
• Lead and coordinate cross-functional teams, ensuring effective communication and collaboration.
• Manage project budgets, track expenditures, and implement cost-effective solutions.
• Conduct regular project status meetings, providing updates to stakeholders and addressing potential issues proactively.
• Implement project management best practices to optimize workflow efficiency and delivery timelines.

Graphic Design & WordPress Development Responsibilities:

• Design and implement website front-end, ensuring alignment with client specifications.
• Create website architecture and responsive designs.
• Develop user interfaces for websites and web applications.
• Manage website back-end, including database and server integration.
• Generate customized WordPress themes.
• Conduct performance tests and troubleshoot content issues.
• Provide WordPress training to clients.
• Monitor live website performance.

Technical Proficiency:

• Proficient in front-end technologies: HTML5, CSS3, JavaScript, jQuery.
• Utilize debugging tools effectively.
• Transform comprehensive layouts and wireframes into functional HTML pages.

Additionally, I incorporated key FrontEnd design principles—WCAG accessibility, usability, responsive design, and CMS-driven workflows—ensuring each project aligned with modern UX standards, performance goals, and institutional requirements.

• Led client coordination from requirements gathering to final delivery, ensuring strategic alignment and clarity.
• Designed wireframes, prototypes, and custom visual systems centered on UX and brand coherence.
• Directed design and development teams, assigned tasks, managed progress in Asana, and facilitated daily Scrum meetings.
• Developed and implemented websites and web applications using HTML, CSS, and JavaScript, integrating custom features or working with CMS environments such as WordPress.
• Applied technical SEO, semantic HTML, and accessibility audits using Lighthouse and WAVE.
• Oversaw internal testing, demo sessions, refinements, and final user training.
• Directed Art and Technical decisions to align design, technology, and client expectations.
• Maintained continuous communication with clients, adjusting solutions based on evolving needs and feedback.
• Implemented design systems, design tokens, and visual guidelines to ensure consistency across digital touchpoints.

Ensured accessible, usable, and optimized interfaces with strong attention to detail, communication, and results.

GRAPHIC DESIGNER LEAD & SENIOR WEB DEVELOPER

Datastream Labs / March 2010 – December 2020

Led full digital projects for technology and service-sector companies, combining UX/UI design, web development, and multidisciplinary team leadership. Unified visual direction and technical execution to create scalable, functional, and user-focused solutions.

Responsibilities:

• Develop and maintain front-end functionality of websites.
• Engage in discussions with clients to clarify requirements.
• Design prototypes for apps and websites.
• Create all kinds of graphic material for the company in web format and for magazines, logos, final artwork and animations.
• Write cross-browser compliant XHTML, CSS, and JavaScript.
• Provide guidance to team members on web development issues.
• Conducted client meetings, requirements gathering, and strategic goal definition as a bridge between clients and the technical team.
• Supervised technical implementation in coordination with FrontEnd and BackEnd developers.
• Led UX and development teams, assigning tasks, setting timelines, and overseeing deliverables.
• Developed web solutions using HTML, CSS, JavaScript, and WordPress, collaborating on advanced integrations with backend teams (Java, .NET, Python).
• Coordinated functional testing, demo sessions, and client validation before final deployment.
• Designed graphic assets for visual identity, branding, and digital/print media, ensuring consistency across channels.
• Leveraged combined experience in graphic design and software engineering to make strategic decisions balancing aesthetics, functionality, and technology.

FORMER WEB DEVELOPER & GRAPHIC DESIGNER LEAD

SBR Marketing / March 2007 – March 2010

This role involved designing, coding, and modifying websites, ensuring they met client specifications for layout and function. I created visually appealing sites with user-friendly design and clear navigation.

Responsibilities:

• Maintain consistent communication with colleagues.
• Plan and deliver software platforms used across multiple products and organizational units.
• Collaborate with Web Applications and programming languages such as HTML, CSS, JavaScript, and jQuery.
• Update existing applications to meet security and functionality standards outlined in the company’s website policies.
• Design web pages, brochures, logos, signs, books, magazine covers, annual reports, advertisements, and other communication materials.
• Create materials manually or using technology, including computer software programs.